A product for Apple based on the Macbook called the MacBook TV.
1) The laptop converges the idea of a traditional laptop along with a TV.
Basically whatever cable channels that you receive on your TV can be accessed on the laptop. The contract that you use to access channels on your TV can be used to also provide entertainment on the laptop through a password that tells the software on the laptop to allow streaming of channels that are in the contract. This software is the HD PVR which automatically streams satellite channels via iTunes. To view these, one would pay only a first time fee for the HD PVR and a monthly subscription fee . Any extra channels that the user wants can be viewed through paying a higher subscription fee. Note that this doesn’t require one to purchase a normal tv contract. iTunes would also be able to record any show for later viewing. This technology can also be connected to the ipod and iphone thus allowing the user
to watch shows anywhere and anytime due to recording ability.
I think this laptop would work very well in the market. People are looking to combine gadgets Every where they go. They want to make sure they don’t miss their favorite tv shows whether at work or at other meetings. Since this is for apple, people know and trust the brand. They won’t hesitate to buy or atleast think about buying it once the product has been marketed well enough and is in the hands of a considerable amount of consumers.
Factors affecting the product adoption would be that one wouldn’t require a tv anymore and this This convenience would increase a person’s desire for such a laptop. Additionally, the high price of such a laptop (considering the new technology HD PVR) will take some time to sink in the mass market and get circulated around. It will take some time to reach the hands of the middle class . However considering its great utility and expertise, one will not mind investing in it especially if one is an avid TV watcher and loves the concept of watching his favorite shows on his laptop instead of searching up his missed shows or turning the TV on to watch what is on. Other factors include competition in the cable market. The cable dealers will have a tough time getting more customers since HD PVR is making up for them! This factor can benefit Apple or even harm them if the cable dealers start to lower their prices or provide even more incentives in their contracts.
Thursday, April 30, 2009
Monday, April 13, 2009
ANOTHER gorgeous marketing tactic!
The financial outlook is BLEAK, to understate. So the clever product makers are rolling out HAPPY STUFF out to the public; their reasoning being :
When people are stressed, they revert back to the things that comforted them as kids. They are looking for escape valves to take their minds off the economy.
"They are looking for anything to break the negativity," say Ann Mukherjee, marketing guru at Frito - Lay, which, at one point even considered - but junked the idea of - CHEETOS the size of tennis balls! Imagine that! Holy cow! But instead they hired anthropologists who watched stressed workers fiddle with stuff on their desks - including stress balls. So why not GIANT cheetos instead? It's a ball you can eat. Part of the 'fun' (notice the 'fun' factor) is deciding whether to eat it in a few bites or gobble up the whole thing.
Kraft next month will roll out straw shaped Oreos that can be used to drink milk! "We're looking for ways to help families enjoy life's simple pleasures," says Kraft spokeswoman Laurie Guzzinati.
Procter & Gamble just got out Cover Girl Outlast Lipstain, which isnt' shaped like a lipstick, but a marker pen. "Life is tough enough right now, makeup shouldn't be,'' says marketing director Vince Hudson.
These are pretty innovative ideas in addition to giving great deals or refunds as discussed below. But this incentive alone (cheerful stuff sells well) - is it enough to induce consumers to purchase these items? If one needs comfort and is willing to spend money on necessities, they might surely consider not ditching these particular necessities manufactured newly ! With me? ;)
When people are stressed, they revert back to the things that comforted them as kids. They are looking for escape valves to take their minds off the economy.
"They are looking for anything to break the negativity," say Ann Mukherjee, marketing guru at Frito - Lay, which, at one point even considered - but junked the idea of - CHEETOS the size of tennis balls! Imagine that! Holy cow! But instead they hired anthropologists who watched stressed workers fiddle with stuff on their desks - including stress balls. So why not GIANT cheetos instead? It's a ball you can eat. Part of the 'fun' (notice the 'fun' factor) is deciding whether to eat it in a few bites or gobble up the whole thing.
Kraft next month will roll out straw shaped Oreos that can be used to drink milk! "We're looking for ways to help families enjoy life's simple pleasures," says Kraft spokeswoman Laurie Guzzinati.
Procter & Gamble just got out Cover Girl Outlast Lipstain, which isnt' shaped like a lipstick, but a marker pen. "Life is tough enough right now, makeup shouldn't be,'' says marketing director Vince Hudson.
These are pretty innovative ideas in addition to giving great deals or refunds as discussed below. But this incentive alone (cheerful stuff sells well) - is it enough to induce consumers to purchase these items? If one needs comfort and is willing to spend money on necessities, they might surely consider not ditching these particular necessities manufactured newly ! With me? ;)
sAVVY marketers!
Some of the nation's savviest marketers have figured out that the best way to get folks who fear job loss to SPEND money is to promise them a rebate, refund or a special deal if they are laid off shortly after the purchase.
It is called ALTRUISM marketing. Some excellent usages of it out there :
1)Walgreens : the Walgreens plan to provide health care services to the unemployed and their dependants who are uninsured and had used the service prior to their job loss. It is offered at 342 Take Care clinics at select walgreens stores.
2) Airlines : JetBlue is waving flight cancellation fees - up to $100 per ticket - for customers who lose their jobs.
3)Retailers : "Like all retailers, we find motivating customers to purchase is challenging," CEO Neal Black of Jos. A. Bank Clothiers says. They took job-loss aid to the next step. Customers who buy its $199 suits and lose their jobs will have their money refunded and still keep the suits!
4) Cars : Hyundai will make up to three car payments for new Hyundai buyers who lose their jobs, and let them give their car back without penalty if they still haven't found work. Autonation will make car payments for upto 6 months for car buyers who lose their jobs.
These all marketing schemes seem to show how people, even amidst recession, unemployment, financial stress, problems and discouragement from the media can STILL conjure up healthy, workable and innovative ideas to turn their businesses and lives - not only theirs but even of others - around.
It is called ALTRUISM marketing. Some excellent usages of it out there :
1)Walgreens : the Walgreens plan to provide health care services to the unemployed and their dependants who are uninsured and had used the service prior to their job loss. It is offered at 342 Take Care clinics at select walgreens stores.
2) Airlines : JetBlue is waving flight cancellation fees - up to $100 per ticket - for customers who lose their jobs.
3)Retailers : "Like all retailers, we find motivating customers to purchase is challenging," CEO Neal Black of Jos. A. Bank Clothiers says. They took job-loss aid to the next step. Customers who buy its $199 suits and lose their jobs will have their money refunded and still keep the suits!
4) Cars : Hyundai will make up to three car payments for new Hyundai buyers who lose their jobs, and let them give their car back without penalty if they still haven't found work. Autonation will make car payments for upto 6 months for car buyers who lose their jobs.
These all marketing schemes seem to show how people, even amidst recession, unemployment, financial stress, problems and discouragement from the media can STILL conjure up healthy, workable and innovative ideas to turn their businesses and lives - not only theirs but even of others - around.
Wednesday, March 18, 2009
Midterm!
I think the midterm helped me ACTUALLY understand the real principles of marketing today because of the reading that we had to do ! Even during the midterm, answers to questions that puzzled me were clarified and re-cemented in my head after looking through. I feel really good and more confident about marketing now!
Lets brainstorm some ideas of how to develop a marketing plan for a product (or event) if we had to launch one..
Hmm, definetely more mind-refreshing than quantum physics. Haha.
Lets brainstorm some ideas of how to develop a marketing plan for a product (or event) if we had to launch one..
Hmm, definetely more mind-refreshing than quantum physics. Haha.
Growing up online (really?)
Kids are growing up online these days. My cousins know how to operate the PC and send e-cards, operate facebook, comment on blogs and other stuff before even their parents learn about it.
I don't think it's an entirely bad thing. Technology will and has always been evolving. If we dont' keep up with it, who will? Today's kids are for sure way too much into chatting and discovering new relationships online. However, as long as a kid knows not to take it beyond the computer, I think it's acceptable as a decent pass time.
Other than the casual worries, I think the internet has provided all of us with bountiful of resources. I cannot imagine my life right now without it! My laptop has broken, so I'm the right person to ask how it feels! I have to travel to the library every now and then!
And looking at teens today, sure internet takes up their time and helps them in doing homework, but majority of them spend even more time TEXTING! And that happens at a much higher frequency.
I guess as long as technology makes life easier, there is nothing to worry about providing no one ends up stalking you or having facebook take up too many hours of your day!
I don't think it's an entirely bad thing. Technology will and has always been evolving. If we dont' keep up with it, who will? Today's kids are for sure way too much into chatting and discovering new relationships online. However, as long as a kid knows not to take it beyond the computer, I think it's acceptable as a decent pass time.
Other than the casual worries, I think the internet has provided all of us with bountiful of resources. I cannot imagine my life right now without it! My laptop has broken, so I'm the right person to ask how it feels! I have to travel to the library every now and then!
And looking at teens today, sure internet takes up their time and helps them in doing homework, but majority of them spend even more time TEXTING! And that happens at a much higher frequency.
I guess as long as technology makes life easier, there is nothing to worry about providing no one ends up stalking you or having facebook take up too many hours of your day!
Sunday, February 22, 2009
show 'HOUSE' on FOX
The show 'House' airs on FOX on mondays at 8pm for 60 minutes. It is a medical drama/comedy which solves mysteries where the villain is a medical malady and the hero is an irreverent, controversial doctor who trusts no one, least of all his patients.
Winner of the 2006 Humanitas Prize for the episode "Three Stories" and a Humanitas nominee in 2007 for "House vs. God," the series also has received an Emmy Award for creator and executive producer David Shore (Outstanding Writing for a Drama Series), two Golden Globe Awards for Hugh Laurie (Best Performance by an Actor in a Television Series) and a Screen Actors Guild Award for Laurie (Outstanding Performance by a Male Actor in a Drama Series). Nominated twice (including 2007) for an Emmy in the Outstanding Drama Series category, the show has been honored by the American Film Institute as one of the TV Programs of the Year and received the Peabody Award for Best of Electronic Media in 2005.
DR. Gregory House (Hugh Laurie) is devoid of bedside manner and wouldn't even talk to his patients if he could get away with it. Dealing with his own constant physical pain, he uses a cane that seems to punctuate his acerbic, brutally honest demeanor. While his behavior can border on antisocial, House is a brilliant diagnostician whose unconventional thinking and flawless instincts afford him a great deal of respect. An infectious disease specialist, he thrives on the challenge of solving medical puzzles in order to save lives.
Paul Attanasio, Katie Jacobs, David Shore, and Bryan Singer are the executive producers.
House is from Heel and Toe Films, Shore Z Productions and Bad Hat Harry Productions in association with Universal Media Studios.
source : http://www.fox.com/house/showinfo/
Winner of the 2006 Humanitas Prize for the episode "Three Stories" and a Humanitas nominee in 2007 for "House vs. God," the series also has received an Emmy Award for creator and executive producer David Shore (Outstanding Writing for a Drama Series), two Golden Globe Awards for Hugh Laurie (Best Performance by an Actor in a Television Series) and a Screen Actors Guild Award for Laurie (Outstanding Performance by a Male Actor in a Drama Series). Nominated twice (including 2007) for an Emmy in the Outstanding Drama Series category, the show has been honored by the American Film Institute as one of the TV Programs of the Year and received the Peabody Award for Best of Electronic Media in 2005.
DR. Gregory House (Hugh Laurie) is devoid of bedside manner and wouldn't even talk to his patients if he could get away with it. Dealing with his own constant physical pain, he uses a cane that seems to punctuate his acerbic, brutally honest demeanor. While his behavior can border on antisocial, House is a brilliant diagnostician whose unconventional thinking and flawless instincts afford him a great deal of respect. An infectious disease specialist, he thrives on the challenge of solving medical puzzles in order to save lives.
Paul Attanasio, Katie Jacobs, David Shore, and Bryan Singer are the executive producers.
House is from Heel and Toe Films, Shore Z Productions and Bad Hat Harry Productions in association with Universal Media Studios.
source : http://www.fox.com/house/showinfo/
Wednesday, February 18, 2009
Jaime Nack's speech
Jaime Nack made quite a good speech the other day. She is the president of Three Squares Inc. and was contracted as Director of Sustainability and Greening Operations for the 2008 Democratic National Convention held in Denver.
Jaime basically highlighted many of their goals to make their endeavor a success. Some of their goals were:
- To have the most sustainably produced political convention in modern American history.
- To educate the public.
- Legacy for the city of Denver.
and many more. Jaime also talked about the focus areas of the DNCC. For example, in the DNCC offices, energy efficient computers were used or even better, laptops were encouraged. Single stream recycling system was used. A 3 stream system was used in which bins were clearly labelled as 'recycle', 'compost' and 'landfill' so people would know exactly where to throw what. The janitorial and kitchen staff was also educated on the various aspects of thier sustainibility efforts. Bio diesel was used for transportation and the workers were encouraged to walk to their offices. High efficiency lighting system was used by the use of renewable energy. These are just some of the pointers of the many aspects of Jaime's program.
Overall, I think that it is a good way to bring down the energy costs and save our enviroment when to comes to especially big events like the DNC that attracts a huge crowd. When a huge crowd is concerned, other factors such as our precious resources are overlooked and overused. Thus, having a sustainibility program makes sure that large events don't create a hole in the ozone layer! We have huge needs now and will have more later on. Thus the earth needs to be used efficiently for it to last long!
The talk was pretty useful because there were a large attendance at the speech. Staff, students and other officers were present. Any start is a start and a college is a great way to spread awareness of how green events can be planned so that students take the initiative to keep the earth in mind while planning events, specialize in the field so they can do more as a part of their career and spread the word even farther.
Jaime basically highlighted many of their goals to make their endeavor a success. Some of their goals were:
- To have the most sustainably produced political convention in modern American history.
- To educate the public.
- Legacy for the city of Denver.
and many more. Jaime also talked about the focus areas of the DNCC. For example, in the DNCC offices, energy efficient computers were used or even better, laptops were encouraged. Single stream recycling system was used. A 3 stream system was used in which bins were clearly labelled as 'recycle', 'compost' and 'landfill' so people would know exactly where to throw what. The janitorial and kitchen staff was also educated on the various aspects of thier sustainibility efforts. Bio diesel was used for transportation and the workers were encouraged to walk to their offices. High efficiency lighting system was used by the use of renewable energy. These are just some of the pointers of the many aspects of Jaime's program.
Overall, I think that it is a good way to bring down the energy costs and save our enviroment when to comes to especially big events like the DNC that attracts a huge crowd. When a huge crowd is concerned, other factors such as our precious resources are overlooked and overused. Thus, having a sustainibility program makes sure that large events don't create a hole in the ozone layer! We have huge needs now and will have more later on. Thus the earth needs to be used efficiently for it to last long!
The talk was pretty useful because there were a large attendance at the speech. Staff, students and other officers were present. Any start is a start and a college is a great way to spread awareness of how green events can be planned so that students take the initiative to keep the earth in mind while planning events, specialize in the field so they can do more as a part of their career and spread the word even farther.
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