Monday, April 13, 2009

ANOTHER gorgeous marketing tactic!

The financial outlook is BLEAK, to understate. So the clever product makers are rolling out HAPPY STUFF out to the public; their reasoning being :
When people are stressed, they revert back to the things that comforted them as kids. They are looking for escape valves to take their minds off the economy.
"They are looking for anything to break the negativity," say Ann Mukherjee, marketing guru at Frito - Lay, which, at one point even considered - but junked the idea of - CHEETOS the size of tennis balls! Imagine that! Holy cow! But instead they hired anthropologists who watched stressed workers fiddle with stuff on their desks - including stress balls. So why not GIANT cheetos instead? It's a ball you can eat. Part of the 'fun' (notice the 'fun' factor) is deciding whether to eat it in a few bites or gobble up the whole thing.
Kraft next month will roll out straw shaped Oreos that can be used to drink milk! "We're looking for ways to help families enjoy life's simple pleasures," says Kraft spokeswoman Laurie Guzzinati.
Procter & Gamble just got out Cover Girl Outlast Lipstain, which isnt' shaped like a lipstick, but a marker pen. "Life is tough enough right now, makeup shouldn't be,'' says marketing director Vince Hudson.
These are pretty innovative ideas in addition to giving great deals or refunds as discussed below. But this incentive alone (cheerful stuff sells well) - is it enough to induce consumers to purchase these items? If one needs comfort and is willing to spend money on necessities, they might surely consider not ditching these particular necessities manufactured newly ! With me? ;)

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