Thursday, April 30, 2009

Macbook TV! (Laptop of convergence)

A product for Apple based on the Macbook called the MacBook TV.
1) The laptop converges the idea of a traditional laptop along with a TV.
Basically whatever cable channels that you receive on your TV can be accessed on the laptop. The contract that you use to access channels on your TV can be used to also provide entertainment on the laptop through a password that tells the software on the laptop to allow streaming of channels that are in the contract. This software is the HD PVR which automatically streams satellite channels via iTunes. To view these, one would pay only a first time fee for the HD PVR and a monthly subscription fee . Any extra channels that the user wants can be viewed through paying a higher subscription fee. Note that this doesn’t require one to purchase a normal tv contract. iTunes would also be able to record any show for later viewing. This technology can also be connected to the ipod and iphone thus allowing the user
to watch shows anywhere and anytime due to recording ability.

I think this laptop would work very well in the market. People are looking to combine gadgets Every where they go. They want to make sure they don’t miss their favorite tv shows whether at work or at other meetings. Since this is for apple, people know and trust the brand. They won’t hesitate to buy or atleast think about buying it once the product has been marketed well enough and is in the hands of a considerable amount of consumers.

Factors affecting the product adoption would be that one wouldn’t require a tv anymore and this This convenience would increase a person’s desire for such a laptop. Additionally, the high price of such a laptop (considering the new technology HD PVR) will take some time to sink in the mass market and get circulated around. It will take some time to reach the hands of the middle class . However considering its great utility and expertise, one will not mind investing in it especially if one is an avid TV watcher and loves the concept of watching his favorite shows on his laptop instead of searching up his missed shows or turning the TV on to watch what is on. Other factors include competition in the cable market. The cable dealers will have a tough time getting more customers since HD PVR is making up for them! This factor can benefit Apple or even harm them if the cable dealers start to lower their prices or provide even more incentives in their contracts.

1 comment:

  1. How can I get my left hand shift key on my Acer laptop to input capital letters like all my other keyboards?

    Thank-you
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    ReplyDelete