Product Placement

I think product placement is a very interesting process. If you really think about it, there is no real way for the target consumer to reach the product unless you place it right where he or she will be able to perceive it.

Let's take for example the iPhone and the new iPod touch. These two have been placed in the market magnificently. Either Apple spend too much on marketing or they're just really good at getting great deals with other companies to get their product exposed to clients of these other companies. Well, Apple itself is big enough that it could make the company its contracting with a huge profit rather than getting some more for itself. But even then, Apple keeps up its name by making sure the iPhone and iPod don't lag behind in sales and 'talk of the town or the moment!'

The iPhone has great adoption. It is compatible with so many things! Except for the carrier, which is only AT&T and Verizon (in future?), the iPhone is compatible with many other things.
For eg. I just read on amazon.com that you can start reading Kindle books on your kindle OR on your iPhone in less than a minute of purchasing it! They didn't say Nokia or Motorola or anything else, just its own Kindle and iPhone. Oh and even iPod touch. Even better.