Positioning the product..

Positioning is an image, a perception that the market holds about a certain product or a company.
Personally I think I have been enlightened by some beautiful ideas compared to drab ones in the same industry. Certain websites that sell (be it books or gifts or cellphones etc.) have good description but maybe not great price. Some have great prices but they lack in authenticity or detail or in assuring the customer satisfaction through warranties, return policies etc. In today's world, it is becoming more and more important to be wise and efficient and I would only look for places where I get the most value for my money. That is where I would make my purchase.
For eg. I found a site with excellent prices 'and' it was a recognized, credited site! Had I known about it before, I would have made more purchases! However, apart from the prices, what I liked about it the most was how colourful, bold and bright the main headings, product details, prices etc. were. They stood out, were pleasing and easily comprehensible by the brain and made shopping a more fun experience! There was an energy that vibrated through it and that is what emotionally connects with a customer much more than anything else. And this creates an image or rather an intuition of the product within the customer. Next time, they just know it.

Another good example is in the airlines industry. They're all planes. They all fly you whenever and at different prices. But something about VirginAirlines made me want to try it out. Maybe it was how they showcased themselves. The sky-matching colour effects in the cabins, the super kind service etc. But in reality when i tried it out, it wasn't all that great to boot. In contrast, I once flew 20 hours by Etihad Airways (from Dubai) to fly back home. It was just awesome. There was practically a DVR in there. And that too for free! There were around 100 movies and even more songs and tv shows to choose from at any time. Plus, a menu from which I could order at anytime in addition to a snack aisle which was accessible throughout the flight. What an experience. Now I knew that after I tried it, but if they had more of a name and really got out there, they'd be huge!