AdvERtisiNg

Advertising is a huge component of marketing. It takes up a huge chunk of income and shows how much a company really wants to invest in getting themselves out there. Advertising costs money and in times like these, people and companies are cutting back on spending due to lack of profits. However, it is a vicious cycle. The less you promote, the lesser people know and the lesser they buy. The lesser they buy, the lesser your profits and the lesser you advertise. In such cases, it is best to take hold of the opportunity, especially if you're not one of the companies who are filing chapter 11. Because then, your company stands out as a survivor and people would come to trust you and your services/products if you advertise efficiently and diligently.