sAVVY marketers!

Some of the nation's savviest marketers have figured out that the best way to get folks who fear job loss to SPEND money is to promise them a rebate, refund or a special deal if they are laid off shortly after the purchase.
It is called ALTRUISM marketing. Some excellent usages of it out there :
1)Walgreens : the Walgreens plan to provide health care services to the unemployed and their dependants who are uninsured and had used the service prior to their job loss. It is offered at 342 Take Care clinics at select walgreens stores.
2) Airlines : JetBlue is waving flight cancellation fees - up to $100 per ticket - for customers who lose their jobs.
3)Retailers : "Like all retailers, we find motivating customers to purchase is challenging," CEO Neal Black of Jos. A. Bank Clothiers says. They took job-loss aid to the next step. Customers who buy its $199 suits and lose their jobs will have their money refunded and still keep the suits!
4) Cars : Hyundai will make up to three car payments for new Hyundai buyers who lose their jobs, and let them give their car back without penalty if they still haven't found work. Autonation will make car payments for upto 6 months for car buyers who lose their jobs.
These all marketing schemes seem to show how people, even amidst recession, unemployment, financial stress, problems and discouragement from the media can STILL conjure up healthy, workable and innovative ideas to turn their businesses and lives - not only theirs but even of others - around.